Building a business need huge willpower. But besides that, strategies also play an important role. One of them is about how to decide on a business logo. So, here are 5 guidelines to decide on a good and proper logo for your business.
1. Make It Eye-catching and Memorable
A good logo is the one that can make people remember it since first sight. The composition needs to be eye-catching. So, deciding what to be in the logo has to do in the common people’s point of view.
Therefore, you need to consider carefully about the match of color and fonts. Making your logo colors can make it looks playful. But something monochrome can be a good choice too to give another impression.
Adding a picture illustration is also a crucial thing. Choose a unique but still fit illustration. If you choose wrong, your logo may be eye-catching, but also weird at once. So, be selective.
2. Make It Simple
An eye-catching and memorable logo is not equal to a complicated one. You can give an impression of your logo but still make it simple. Then, let’s focus on the 3 main components, color, font and picture illustration.
Making a colorful logo is good. The challenge is how to match the colors to make it make sense. But if you are weak at doing it, make the logo monochrome will be good for you as stated above. Even more, it can be more attractive with its simplicity.
About the font, readability and legibility are the important things to remember. So, don’t choose the font that the letter is hard to distinguish, hard to read, also too thin. Simplicity also applies to picture illustration. You need to make it simple but characterized.
3. Make It Relevant
What business do you want to build? This is the question you need to answer seriously and detail. By knowing it, you will have a clearer image of how to decide on a business logo.
For example, you are going to build a culinary business. From any kind of food, then you choose something spicy. So, you may add an illustration of the modified chili image. For the color, red will be a perfect choice, then combine with green or orange.
4. Make It Meaningful
Not only aesthetic, but a logo also has to be meaningful on all sides. Make it the face of your business. A good logo will give an image of what business it is and how the idealism. You also need to think about the hidden philosophy of it.
So, always give the reasons why you choose a color, a font, or even the layout. Why the illustration is on the top, why two words are separated into two rows and why not parallel, etc.
5. Beware of Similarities with Existing Logos
Last but not least. You may think your logo concept is good enough to be introduced to the public. But before, please pay attention to the other business, especially your competitors. Are there similarities to your logos?
Don’t take a risk by making a similar logo. It will make your business always be overshadowed by your competitors. Don’t make your customers confuse and ended to choose your competitor because of this similarity.
Even more, if you intentionally mean to imitate and modify a famous brand logo. It could give an impression you are only a follower and not creative. Do you not want to make your business famous by the characteristics itself?
Deciding on a logo is neither easy nor difficult. But by following the guidelines above, you will be enlightened for sure. No more confusion about how to decide on a business logo. So, take action right now and let your logo be the door for people to see your business.